Strategic solutions for branding, marketing and talent resourcing.
We help grow businesses that make a positive social impact on people and the environment.
Oystercatchers NZ is a marketing and creative consultancy which works with visionary businesses to set them up for success.
With an impressive network of proven marketers, strategic thinkers and creatives, we deliver brands, marketing and promotional campaigns which stand out from the crowd and build customer trust, loyalty and sales.
We have helped unlock growth potential in competitive markets in New Zealand, Australia and North America for our values-based clients.
For building internal teams, we identify, recruit and mentor talent and teams to deliver day in, day out for ongoing business.
Our Services
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Whether you need a new name, logo, brand refresh or tweak of what’s working already, we’ll create your unique and powerful brand story. We’ll start from a competitive review and SWOT, and take you through to launch.
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We’ll confirm your marketing goals and marketing strategy and then project manage the implmentation.
The Oystercatchers flock have specialists across environmental design, print collateral, OOH campaigns, digital marketing, PR, social media, influencer campaigns, shopper marketing and broadcast media.
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Market research to establish a competitive advantage and the product / service strategy.
Product Development for market need, USP (Unique Selling points).
Packaging design for maximum on shelf and online impact. Prototype consumer testing.
Project management through to product launch.
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We’ll recruit the right people, with the right skills, at the right time for your growth journey.
Oystercatchers will hand pick your team to get you to launch and beyond.
We’re real people, and will meet with you and hear what your unique needs are, share our services and then develop a bespoke solution. This could be our team for a project, or brining on a specialist agency for research, strategy, advertising, PR, or as your digital marketing partner.
Our immersive one-on-one mentoring option is available to build your internal team’s capability and confidence in strategy, marketing, design and recruitment.
To accelerate the positive impact of great ideas and businesses.
From entrepreneurial businesses to global start-ups, we’ve worked alongside clients who consciously making a difference with their products and services.
Our Mission
Light Kinections & Hugzly - Canada: Branding Strategy, Implementation & Packaging
A “hugzly” natural fibre plush toy sends and receives light “hugz” to connect people globally. (Now with personalisd audio hugz). This innovative tech company, donates to wildlife projects and mental health from revenue.
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We undertook a competitive review, recommended the brand positioning for Light Kinections and their product range of Hugzlies. Developed the brand strategy, brand identity, iconography, packaging design, collateral content, app layout and copy.
Partnered with “We are Northern”, Vancouver, Canada, who engaged Oystercatchers as a sister company to work alongside their local team on behalf of their client.
Oi - Organic Initiative - USA / NZ: Marketing & Product Launches
Oi disrupted the period products market, reducing plastic waste at a mass scale, (2.5 million kgs). Oi’s biodegradable and chemical free organic cotton tampons, pads and Oi Cup are better for personal health & the planet.
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Heather, our Oystercatchers “Big Bird”, was embedded with the Oi team as the Global Marketing Director for the USA go-to-market launch and management of a refreshed NZ campaign.
Heather was brought into Oi’s Auckland Head Office as an embedded contractor to manage the research, brand, design, marketing, e-commerce, social and PR teams in the USA.*
The project included managing the creative teams to develop powerful visual creatives to grab attention, disrupt and educate about the impact of this synthetic-dominated market on the body and the planet. The project included product development and management, packaging range design, information collateral and multi-media ad campaign for the USA market. Ranges included the core range adapted for the US market and the development and launch of new Oi Girl range. A world first.
This large, complex and fast-paced project, covered all aspects of getting into the USA Market. From developing trade collateral, trade presentations, shopper marketing content, coupon campaigns, paid and organic social campaigns, advertising, influencer marketing, in-store merchandising, price and free trial promotions and designing retail displays units.
For online distribution to support the national footprint, the initial Amazon, CVS, Walmart and Oi website online shops were established.
Oi received multiple awards for its successful launch.
*Heather was the Strategy and Account Director with Cato Brand Partners in Wellington for Oi’s original brand and product launch. They were the agency brand partner alongside the internal team for stage two as well.
Yours - New Zealand: Branding & Packaging
Yours cleaners, surface sprays and soap bars are 100% natural and effective plant-based products made with aromatic essential oils. They remove chemicals from the home and environment in everyday cleaning.
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With an existing visual concept with natural oil drops, we focused on improving on-shelf and online presence. We delivered a new brand identity, cohesive packaging system, copywriting, re-designed bottle labels and bar packaging. Then helped Your present at USA Trade Shows and to buyers with collateral and exhibit materials.
Brand Strategy and business mentoring.
Delivered by the Oystercatchers team alongside the Founder.
Dermel Vet - New Zealand & Australia: Branding & Packaging
Dermelvet Wound Care is a 100% natural and highly effective wound care product made with medical grade mānuka for horses and pets . This natural healing product provides a drug-free alternative for the equine industry.
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We developed the Brand strategy and logo design after a competitive review and positioning. This included developing the equine packaging and a system and illustrations for further future product expansion.
We then reviewed the internal website for consistency.
Delivered by the Oystercatchers team alongside the internal management team.
Korikori - Tāmaki Makaurau Auckland: Stakeholder Engagement,Branding.
Korikori - inspiring hauora with schools is an initiative to get young people moving in schools and kura to help build healthy habits for life. An initiative of Auckland’s charitable trust “Aktive” through its delivery partners.
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On behalf of Aktive, we facilitated brand values workshops with the four Auckland Sports Organisations and their communities for this schools and kura initiative. These workshops included principals and representatives of local schools from each region. We developed the creative brief and then project managed the brand development with the designer*.
Initial design concepts were then presented back to the groups and the feedback from a second round of workshops used for design refinement, together with input from nominated Māori advisers.
Oystercatchers worked alongside the internal management team at Aktive and a Saatchi and Saatchi designer for the design development and brand guidelines.
OOMDATA - NZ, Australia, USA: Branding, Brand & App Guidelines, Website.
OOM Outage & Operations Management is a trusted partner of utility companies globally. Their outage software solutions reduce costs and streamline operations, when an outage occurs helping to get it up again faster.
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We worked alongside the founder of the company to deliver the company and product brand names, strategy and design execution across the website, app and supporting collateral. Brand guidelines were also delivered.
Delivered by the Oystercatchers team alongside the internal management team.
Meet your Strategist
Heather Ware
With a passion for marketing, creativity and motivating people to reach their potential, Heather pairs her business & creative mindset to make a difference .
She’s experienced in recruiting talent and cultivating marketing and creative teams to help purpose-led organisations crack their vision, strategy and goals.
Whether local, national or global, she’s delivered unique and long-lasting brands, and products, setting up the marketing and communications for launch and sales success beyond. Heather harnessed the insights, led the strategy, account direction and creative team management of several awarded and innovative organisations;
Aktive, Cervena, CubaDupa, Fire and Emergency NZ (Whakaratonga Iwi), Huffmans, Oi (Organic Initiative), NIWA Weather, NZX, Snapper, TSB, Te Auaha (NZ Institute of Creativity), Tilt Energy, Vocational Pathways (Min Ed), Wellington Airport, Work and Income NZ, Te Papa, Yours, Z Energy.
She has 25+ years working closely with owners, leadership teams, stakeholders and Boards. Now, having placed over 100 people nationally in creative, marketing and digital roles with The Pond as a senior recruiter, she’s well equipped to find talent. She’ll pair wise heads with fresh thinking and the latest technology to level up Oystercatchers NZ’s clients.
Director & Doer
BBS (Hons), Business Mentoring NZ, Institute of Directors (CPD), Prince 2 Project Management.
Testimonials
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